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Imaginario Colectivo

Good practices for a successful website

The most important point of contact of a company is its website, as it allows interaction, communication and connection with customers. For the development of a successful web page, it is important to have clear strategic aspects of communication to generate a satisfactory user experience reflected in visits, sales and fulfillment of objectives.

Internet has gained importance in recent years due to its immediacy and accessibility, being essential in our lives and the operation of companies. In fact, it is possible to affirm that corporate recognition will always be greater if the organization is online. In addition, attracting customers and prospects is easier.

In this line, a website is key to the growth of organizations, raises prestige, allows customers to have a greater interest in the brand, feel confident and increases productivity.

A website is key to the growth of organizations, raises prestige, allows customers to have a greater interest in the brand, feel confident and increases productivity.

4 transversal elements that will help boost your website

Every company must strengthen specific points of its website based on its objectives and core business. However, there are transversal points that could guarantee the success of the channel. These are:

1. Measure results: Regardless of the type of business, it is important to consider through what means and how we are going to measure the site and how it aligns with the strategy and objectives. Measurement is not the same in all organizations.

This also implies knowing how the different work teams such as marketing, design, development or other important ones interact to create value.

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2. Analyze the competition: Through this element, it is possible to identify the strengths and weaknesses of a company, improve its differentiating strategies, establish greater recognition in the market and against its competitor.

3. Brand image: It refers to the way in which the company is projected, that is, the tools and means it has to reach the target audience in an integral way. From this, the content that can be attractive to users is established, to offer valuable content at key moments of interaction with my brand.

4. Content: It must arouse interest in the public, this is achieved by analyzing customer behavior in detail and setting their preferred topics and key moments of interaction.

Imagen Buenas practicas para una pagina web exitosa

These elements mentioned are focused on generating a satisfactory user experience that allows connecting with customers. Although the optimization of the web is not an easy task, it is necessary and will contribute to the visibility against the competition and its positioning in the market.

Although the optimization of the web is not an easy task, it is necessary and will contribute to the visibility against the competition and its positioning in the market.

3 keys to developing a successful website

3 themes can be associated to guide the successful development of the web:

1. The structure and access to information: The way in which the content will be displayed, the user’s navigation on the site, the information to be highlighted and what I primarily want to be visible must be taken into account. The common thread of course cannot be missing, just like the interface must be easy to use, friendly and with a language familiar to users.

In this factor, the construction of a draft or wireframe can be useful when aligning the aforementioned. This allows you to observe the order that is being carried out in the information and everything that the client will intuitively want to access.

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2. Speed and performance of the site: The technical requirements of the site must be taken into account in accordance with the amount of information and databases. For this, the hosting service is essential, since it is responsible for聽hosting聽the website according to the needs of the organization.

From another perspective, the operation of the site through mobile phones cannot be forgotten. Today, approximately 90% of users access web pages through their cell phones, with loading speed being a fundamental aspect that allows adaptability.

Today, approximately 90% of users access web pages through their cell phones

3. Positioning: The visual part of the site is relevant as well as the architecture. Search engines will take care of this element, connecting with the public of interest through the analysis of criteria and page structure. This is called SEO. For this reason, a good hierarchy of terms and the level of importance they have for the user is important.

It is here where different components are taken into account for its optimal development, such as, for example, e-commerce, categories and labels that surround the themes of the products and with it the blogs, which will allow the interested party to contextualize the contents that there they work.

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Why is SEO so important to a website?

Structure and positioning SEO tools are vital to getting users to find the brand through search engines. This will organically improve the reputation and visibility of the organization, in addition to increasing the possibility of having more customers and increasing sales get more customers and increase sales.

In this line, it is essential to have a blog that allows you to strengthen the context of the organization’s keywords in such a way that a cluster is formed, that is, a series of related content grouped around the same search intention.

At Imaginario we know that the website has a significant value in the communication strategy of companies, regardless of whether or not they have physical service points. For its successful development and operation, it is important to verify which aspects should be strengthened, if the results they want to achieve are reflected through it, and if not, how to restructure the design of your website.

Structure and positioning SEO tools are vital to getting users to find the brand through search engines.

For this reason, we develop custom web pages and digital transformation projects, focused on a satisfactory user experience. At Imaginario we combine design, SEO positioning and loading speed, so that our clients’ websites contribute to the fulfillment of their objectives.

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