SEO is a set of actions aimed at improving the positioning of a website in the results list of Google, Bing, explorer or other internet search engines. It can represent success in conversions and reputation for a company, since the website is one of the most important channels of contact and communication with customers, as well as a tool to attract prospects.
SEO is often confused with CEO, however they are completely different concepts. As for the first term, its acronym translates Search Engine Optimization, which deals with the positioning of the web page, being located in the first positions of the search engines, favoring those interested in the company. On the contrary, CEO translates to position within an organization.
When a user performs a search of their interest, the visible results are classified as organic search, a digital marketing strategy that demonstrates the importance of web positioning as a key to reaching more people interested in your organization’s products or services.
In order to structure a web page based on organic search, it is relevant to know that it increases brand awareness through blogs, tweets, content updates and others, without using payment methods. This strategy is effective because once your portal is positioned, it will not be removed, a situation that presents greater possibilities by opting for SEM.
Unlike paid marketing, these contents reflect the efforts and knowledge of companies to implement attractive themes for their audiences, increasing traffic to your website. In fact, SEO generates more than 1,000% more traffic than organic social networks, being an essential means for the visibility of organizations.
It is essential to understand that SEO is divided into 2 branches:
1. SEO on-page: It refers to the actions carried out by the company within the website, focusing on two important aspects: technical and semantic. When we talk about the technical, we refer to:
While the semantic alludes to:
2. SEO off-page: These are the actions that are carried out outside the website in order to optimize it in search engines. At this point, the organization has contact with external portals, focuses on public relations and recognition for the redirection to our website, being important the trust placed not only in customers but also in other pages, thus recommending the user to visit our site.
Along the same lines, the use of social networks and the implementation of Link Building strategies are taken into account. The SEO technique helps you gain the necessary authority to improve your visibility on search engines.
At Imaginario we are experts in content marketing and SEO positioning, for this reason we provide support to pages and clients interested in improving their website, through an intensive search for keywords, blog creation and content that help to have greater visibility, both in search engines and with their customers.
The more recognized a website is, the more valuable its content is, therefore, it is essential to understand the importance of SEO and its implementation as a help for companies. At Imaginario we help you build authority and trust, key factors for this process.
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