Maximize the impact of your service portfolio
and position your company.
A strategic portfolio organization system defines the relationships between the company's different offerings, enabling clearer and more effective communication with the market and delivering benefits such as greater brand clarity, increased marketing and sales efficiency, and an improved customer experience.
At Imaginario, we strategically organize your portfolio of products and/or services in stages.
Analysis of the Current Portfolio
Understand what products or services exist, what their strengths and weaknesses are,
and how they are currently being communicated to the market.
Setting Goals
Establish what you want to achieve with your portfolio architecture. Are you looking to increase sales, improve your brand image, or launch new products?
Architecture Model Selection
Identify which architectural model—monolithic, hierarchical, or independent brand—will be most appropriate for the brand and the messages it needs to communicate.
, and Management Implementation
Implement the chosen model, defining names, logos, messages, and communication strategies for each brand or product.
What we will achieve
Together
01.
Brand Clarity
Customers better understand the company's offering and how different products or services relate to each other.
02.
Marketing Efficiency
Marketing campaigns become more effective when the right messages are targeted at the right audiences.
03.
Higher Profitability
The most profitable products or services can be identified and marketing investment optimized.
04.
Better Customer Experience Customer Experience
Customers can more easily browse the company's offerings and find what they need.
05.
Facilitates Cross-Selling Cross-selling is a strategy that involves offering complementary products or services to customers who have already purchased a product or service. This approach aims to increase sales volume and customer loyalty.
By understanding the relationship between products or services, it is easier to offer customers complementary options
.
06.
Attracting Investment
A strategic portfolio architecture can increas
ly the value of the company and attract investors.
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