Conversations with strategic tools for organizations on communication, marketing, and internal marketing topics, led by the Imaginario team.
We seek to strengthen organizational communication through innovation and the co-creation of knowledge.
Our most recent episodes
How and when should you implement the Employee Experience? Designing practices to attract, retain, and build loyalty among human talent, from the very first contact, allows you to strengthen employees' connection with your employer brand and increase their productivity.
Discover the keys to implementing an effective employee experience strategy by mapping their journey and learn about its tangible and intangible benefits for organizations.
Having many channels does not always guarantee good communication; sometimes, it hinders it. In this episode, we talk about the most common mistakes in managing internal communication channels, such as message saturation, lack of segmentation, and inappropriate use of each medium, among others.
We analyze what is going wrong, why, and what signs indicate that your channels need urgent review. If you have ever wondered why your messages are not getting through, are not understood, or are simply ignored, this episode is for you.
Internal marketing is a strategic approach that primarily seeks to connect employees with the organization, its mission, vision, culture, and values. Discover the key factors for strengthening the bond between employees and your company and achieving an effective internal marketing strategy.
Welcome to the Metaverse. Here you will find the key to transforming your internal and external processes in an innovative way. Discover how this digital tool revolutionizes interaction in your organization, offering a unique experience.
Deepen the leadership skills you need to develop in order to generate strategic communication.
Learn about the communication challenges facing higher education institutions today, with the aim of achieving effective and inclusive communication with their audiences.
Imaginario gives you seven tips for making good use of artificial intelligence in digital marketing and improving the communication of your strategies. Join us in a new chapter to understand how AI is revolutionizing the world.
Are you familiar with the term "glass ceiling"? Join Lina and Sara in a new episode to discuss organizational culture and the importance of creating internal campaigns to address this concept. Don't miss it!
What are the trends in organizational communication that are impacting and generating value in companies? In this episode, our CEO, Mauricio Álvarez, shares strategies for connecting with stakeholders in these times of transformation.
Discover the importance of a sense of belonging in organizational culture and learn key strategies for contributing to employee well-being while increasing productivity in the organization.
It is important to know what stage of communication your organization is at, and to help you with this, we provide some factors you can follow to carry out an internal communication diagnosis.
If you are looking for a strategy to grow your business and take it to the next technological level, SEM is the answer. This methodology, based on online marketing actions, will improve your positioning in paid results on both search engines and social networks.
Color plays an important role in marketing, as it has a significant influence on people, helping them connect with the brand and, in turn, allowing companies to express their identity and personality.
We are talking about user experience, which is becoming increasingly important in the creation of tools, objects, and products that must innovate over time to achieve an optimal brand experience; this is where interface design is essential.
A good communication strategy will aim to ensure that your target audience not only understands what your brand sells, but also understands what it means and represents.
Creating a good Employer Branding plan will allow us to attract the talent we want, as well as encourage those who are already part of the organization to develop themselves thanks to their sense of belonging. Companies must leave footprints, not scars.
Automation involves using a software system to perform tasks, thereby reducing costs, complexity, and errors. This could bring benefits to your company.
The Metaverse is already here! Companies must be able to adapt to this new platform in order to remain in the market and maintain important competitive advantages.
A Buyer Persona is a fictional profile based on real customer data and becomes the basis for a successful Digital Marketing strategy. Unlike a generic target audience, the buyer persona has specific characteristics.
A Buyer Persona is the personification of your company's ideal customer and forms the basis of your entire Digital Marketing strategy and content production. In this episode, we tell you a little more about this tool, its importance, and how to create one.
In organizations, it is increasingly necessary to have digital connections that foster a collaborative organizational culture and build team loyalty to the brand and its strategic platform. Hence the importance of an internal social network.
At Imaginario, we are celebrating 15 years of great stories that have allowed us to promote communication and internal marketing for many companies nationally and internationally. Today, we celebrate these achievements and share the 15 best practices we have learned and implemented during this time.
Valuable content is one of the main digital marketing strategies today, as it allows brands to position themselves as experts in their sector while bringing potential customers closer to your services through your website. In #Let'sTalkAboutCommunication, we share eight keys to writing these formats.
Internal communication within a company becomes one of the most important drivers for aligning objectives and achieving goals. But for things to happen, there must be a constant measurement process that ensures assertive communication and allows decisions to be made at the right time.
We only have one chance to make a good first impression, which is why your brand must be attractive and unique. This could determine the closeness and connection you have with your customers, as great design can increase sales and attract new customers. In this episode of #Let'sTalkAboutCommunication, we tell you how to create great concepts for your company.
The SEO positioning of a website can represent success in conversions and reputation for a company. That's why we're sharing the basic elements you need to implement so that your website appears at the top of search engine results.
It is very important for the development of a successful website to have a clear understanding of strategic communication and technical aspects, which will enable us to create a satisfactory user experience. This will clearly be reflected in visits, sales, or the achievement of the objectives we set ourselves as a company.
Companies today seek to have a team that drives their processes through a strong culture aligned with their objectives. That is why attracting and retaining staff plays an important role for organizations; this process is known as Employer Branding.
Audiomarketing is the creation of content that uses auditory elements to resonate in users' minds and achieve a deep emotional connection. Today, in #Let'sTalkAboutCommunication, we discuss the importance of this format for an effective communication strategy with the company Sensem Audiomarketing.
The audiovisual format is becoming increasingly important in organizational communication strategies and is also seen as the main tool in a digital strategy.
Companies that innovate in their products, services, or experiences also do so in their communication. Therefore, much of the success in communicating internally and maintaining a strong and motivated culture has a lot to do with the company's culture and its interest in innovation.
In this episode of Let's Talk About Communication, we discuss some e-commerce trends that could boost sales processes and customer interaction through digital channels.
A positive service experience can have an impact on brand reputation and positioning, as well as strengthening bonds of trust and a sense of belonging. At Imaginario, we tell you how to design a service-based experience.
Having a strategic communication plan allows organizations to have a roadmap for strengthening relationships between their audiences, channels, and the messages to be conveyed. With this in mind, we share seven fundamental steps for creating and implementing a communications plan in a company.
Welcome to the second episode of Let's Talk About Communication. This time, we are joined by Angélica Moncada, Human Resources Coordinator at Imaginario, with whom we demystify beliefs about internal marketing and learn about its real purpose in an organization.
Holy Week is here, and it's the perfect opportunity to reflect and identify those sins we regularly commit in the areas of internal communication. Welcome to "Let's Talk About Communication," the strategic podcast for organizations on communications and internal marketing topics.
We use cookies to improve your experience. By browsing our website, you accept our data processing policy.
