Collective Imagination

Communication for Social and Behavioral Change

Effective strategies for

transform

communities

Implement evidence-based communication solutions developed by a team of behavioral experts to promote sustainable social change in your projects.

Discover how to transform communities with our communication strategies.

What is Communication for Social and Behavioral Change?

It is a comprehensive approach that uses communication strategies to promote positive changes in knowledge, attitudes, behaviors, and social norms within communities. This service from Imaginario.co is designed to support organizations seeking to implement social impact projects, with the backing of a team of behavioral experts who design customized strategies tailored to each context.

Transform the future of communities with effective solutions!

How do we design our strategies for

Communication?

We have a team of behavioral experts who, using an evidence-based approach, follow an iterative, user-centered process to design effective communication strategies.

The team ensures that each solution is aligned with the social change objectives of each project.

Diagnosis and Compilation

Diagnosis and data collection

We analyze the sociocultural context and the barriers that prevent change.

Communication Objectives

Definition of communication objectives

We set measurable goals based on the needs of communities and organizations.

Audience Segmentation

Audience segmentation

We identify key groups and tailor messages to maximize their impact.

Key Message Development

Development and Testing of Key Messages

We create specific messages that resonate with the target audience.

Communication Tactics

Selection of Communication Tactics

We use mass media, social media, community mobilization, and more to ensure effective outreach.

Monitoring and Evaluation

Monitoring and Evaluation

We constantly monitor to measure the impact of strategies and adjust them based on the results obtained.

Transformthe future of communities with effective solutions!
Communication plan

Communication plan for behavioral change

We design strategic plans that include clear objectives, audience analysis, key messages, communication channels, behavioral tactics, and implementation timelines.

Awareness and change of habits

Awareness campaigns and changing habits

We create educational and emotional campaigns in digital, traditional, and community media to promote desired behaviors.

Facilitators and communicators

Methodological guidelines for facilitators and communities

We develop practical manuals that enable the project to be replicated in different territories or populations.

Interactive tools and digital educational resources

Interactive tools and digital educational resources

We develop mobile applications, serious games, simulators, interactive websites, and learning platforms.

Graphic material and audiovisual content

Graphic material and audiovisual content

We produce infographics, animations, short videos, reels, podcasts, booklets, and visual pieces tailored to different audiences.

Let's discuss your needs.

We produce regular monitoring reports, with analysis of performance indicators and recommendations.

Newsletter Icon

We present a comprehensive document that compiles achievements, impact indicators, lessons learned, and recommendations.

Reports Icon

We facilitate in-person or virtual sessions to strengthen communication, advocacy, and community leadership skills.

Iconic workshops

We document real testimonials and narratives that highlight the changes achieved, strengthening the sustainability of the project.

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We create kits that are ready to be implemented in new regions or institutions, with adaptable resources, guides, and materials.

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Why choose us for your Social and Behavioral Change project?

Evidence-based impact

Evidence-based impact

We design strategies based on detailed data and analysis of each context.

Custom solutions

Custom solutions

Our team of behavioral experts tailors strategies to the social, cultural, and economic realities of each community.

Sustainable Results

Sustainable results

Our approaches ensure lasting changes in behavior and social norms.

Participatory methodology

Participatory methodology

We engage communities and key stakeholders throughout the process to ensure effective implementation.

Request a free consultation

Discover the stories of

Success

about projects that have already transformed communities

Meet our Team

Juan Camilo Zuleta

Consultant

Juan Camilo Zuleta

Economist and master's degree in behavioral studies, passionate about understanding how we make decisions and how to positively influence those processes. I design interventions that combine data, empathy, and evidence to achieve real change. I believe in people-centered projects with measurable impact and clear purpose.

Lina Maria Lopez Aguirre

Consultant

Lina María López Aguirre

Industrial engineer with a master's degree in behavioral studies and Certified Demand Driven Planner. Passionate about creating strategic solutions based on empathy and analysis. My approach combines agile methodologies and human thinking to optimize resources, empower teams, and generate real value in every project.

Johana Londoño

Consultant

Johana Londoño Osorio

Communicator and Master's degree in Behavioral Studies, passionate about driving social change. I design strategies that connect with people, combining communication, research, and behavioral science to help them make better decisions and transform realities.

Fernando Genez Martinez

Consultant

Fernando Genez Martinez

Psychologist and Master in Behavioral Studies, specializing in the analysis of behavioral phenomena for the design of strategies that strengthen capabilities in individuals, teams, and communities, driving processes of social transformation.

Mauricio Alvarez

Expert in Communication and Behavior.

Mauricio Alvarez

Founder of Imaginario, specialist in transforming organizations through human behavior. Master's degree in Behavioral Studies, with more than 20 years of experience creating communication and internal marketing strategies that deeply connect with target audiences. He has led projects in more than 200 companies, enhancing social and organizational impact through strategies that inspire and transform.

Eliana Gonzalez Eslava

Consultant

Eliana Gonzalez Eslava

Nutritionist, Dietitian, and Master's Degree in Behavioral Studies. Passionate about creating interventions that transform lives, she combines empathy, strategy, and experience in social projects to promote child welfare and food security nationally and internationally, generating real and sustainable impact.

Tell us about your case

Who is this service intended for?

Our Communication for Social and Behavioral Change service is designed for organizations with projects in different areas.

If your organization seeks to make a positive impact on society, this service is for you.

of your organization

Icon Development


Social Development

Human Rights


Human Rights

Humanitarian Agencies


Humanitarian Agencies

Health and Education

Health and Education

Environment

Medium
Environment

How to Get Started?

Taking your communication project to the next level is simple.

Schedule a free initial consultation to discuss your needs and goals.

We customize a communication strategy proposal tailored to your project.

We implement and monitor tactics to ensure that results are measurable and sustainable.

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